Engaging individuals to take greater responsibility for improving their community environments.

As a recognized leader in community improvement, Keep America Beautiful is guided by these principles:

• Education: This is the key to encouraging positive behaviors toward community improvement.
• Individual Responsibility: Improving communities, their environment, and quality of life all begins with personal responsibility -- individuals becoming more engaged as citizens and stewards of the environment.
• Public-Private Partnerships: Broad-based community alliances are essential to achieve sustainable community improvement.
• Volunteer Action: By engaging volunteers we extend the reach of our education and multiply the impact of our actions.

Keep America Beautiful changes behaviors and improves communities through a focus on:

• Litter Prevention: Defining litter, identifying the causes, and reducing it by organizing cleanups, and promoting proper handling of discarded waste in our communities.
• Waste Minimization and Recycling: Reducing the impact of solid waste in our communities through integrated programs including responsible consumerism, source reduction and reuse, recycling and education about landfills, composting and waste-to-energy.
• Beautification: Improving the visual aspects of our communities through programs that beautify and naturally clean our environment including community gardens, restoring vacant lots, highway and shoreline beautification, urban forests, native and wildflower plantings, and graffiti prevention and abatement.

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